It's a common misconception that achieving accessibility is too costly, and beyond the budget of small business owners. Here's a list of things you can do with little or no cost, to make a big difference.
What is accessibility?
Research shows that accessible businesses are more successful, with increased customer base, brand loyalty and revenue. But despite these proven benefits, many businesses put accessibility in the "too hard basket", and (for those who rent premises) beyond their control. It doesn't have to be that way.
Remember that accessibility is not just about physical accessibility, signage and ramps, although of course, these are very important too. It’s also about accessibility of information, online processes and culture. In fact, a recent survey showed that the top two key factors in accessibility are welcoming customer service and accessible online information.
The good news is that this means that you can make simple inexpensive changes that will greatly increase the accessibility of your business. Here's Be. Lab's checklist to help you get started: